Virginie Butcher-Martini draws her inspiration from both her Buddhist faith, which she has practised since her early childhood, and the fundamental principles of dance discipline in which she was trained. She believes it is vitally important for each individual to build self-confidence, live in the moment, and accept the dynamism of change.
Her photography, itself an art that emphasises capturing those transient moments, epitomizes the essence of her beliefs. A largely self-taught photographer, Virginie’s work has been strongly influenced by Henri Cartier-Bresson and Rene Burri, great masters of the journalistic style.
Virginie Butcher-Martini grew up in the bohemian Montmartre district of Paris, absorbing the area’s kaleidoscope of culture, colour, and fashion. Stimulated by the rich co-mingling of creative arts, fashion, cuisine, and literature, Virginie eventually found herself enchanted by the many possibilities the fashion industry offered, and went to work for Agnes b., a well-known name in French fashion.
After an initial period working for Agnes b., Virginie was inspired by a family friend to pursue her other great passion – contemporary dance – and consequently moved to London to begin a second career. She trained at the Trinity Laban Conservatoire of Music and Dance, going on to become the principal of her own very successful company, a Stagecoach School of the Performing Arts in South London.
After moving to Mexico, the flamboyant nature of the country’s art, culture, and inhabitants inspired Virginie to launch her own brand, VBM, dedicated to empowering women and inspiring them to believe in themselves and their dreams.
Philosophy and Principles
Both Virginie’s approach to fashion and her personal view of what a woman should be owe a debt to the lives and work of the major French feminine icons of her lifetime; women such as Coco Chanel. Virginie’s unique designs and collections blend influences from the places that have inspired her; style and elegance from Paris, rock ‘n’ roll from London, and the brilliant colours and patterns of Mexico. The influence of this rich cultural mix also surfaces in the themes of her collections and the titles of her photographs.
Huge support in this enterprise comes on a day-to-day basis from Virginie’s husband, the visual artist, Adam James Butcher.